When I decided to create a medical skin spa, I wanted it to be several things:
- I wanted it to be a beautiful, calm and relaxing space,
- I wanted premier, high end customer service and the highest quality of care.
- I wanted it to be something you’d find in an exotic location like the French Riviera.
So the relaxing, beautiful azure waters of the Mediterranean came to mind. Then I looked at different languages for the words beauty, beautiful, glamorous, sensuous, etc. and came up with the Swahili word for “beauty” which is “uzuri”. I combined “azure” with “uzuri” and came up with “Azura”. Legally, it’s Azura Skin Care Center; it’s also Azura Med Spa, but eventually I want it known only as Azura, like Cher, Prince or Adele – the one name says it all! – Dr. Craig A. Stevens